Wayuu is an ethnic group located on The Guajira Peninsula in northern Colombia and northwest Venezuela. For them, the custom of knowing how to weave is a symbol of creativity, wisdom and intelligence. Susu is the name of the mochila in their language and it means 'that which walks with one'. The designs are inspired by their spiritual culture and include traditional ancestral designs that have been passed on from generation to generation.
It is difficult to find authentic Wayuu designs, but now you can now purchase these one-of-a-kind designs from Flechada. Proceeds of each purchase benefit child care, hygiene programs, nutritional programs, and education and health services for the Wayuu people.
This bright printed pouch bags called susu, are expressions of their creativity. Each Wayuu woman is responsible for creating their own bags. The work is manual and could take up to 20 days to make each one-of–a- kind bag. These unique pieces come in vivid geometric prints and colors representing symbols of Wayuu mythology. The bags are distributed by the Wayuu Taya Foundation, founded by Wayuu super model and actress, Patricia Velásquez. Born in Venezuela, she is dedicated to improving the living conditions of Latin American indigenous groups while respecting their culture.
The Wayuu Taya Foundation's mission is to provide essential aid and support to the indigenous people struggling to survive. According to the UNESCO, the Guajira ranks second among the poorest regions in Latin America after Haiti. Ethnic-inspired fashion is always in style. Treat yourself as many other dignitaries and celebrities like Katy Perry with a great bag. At the same time, you will help benefit an amazing cause. Look good, do good!
Flechada shows the world the amazing things Latin America can do.