BRANDING POWER: AGUA BENDITA

Re-mastering Colombian aesthetics - keeping in mind their target market and visualizing the global reach of the brand - have been key elements in the success behind Agua Bendita.

With faces like Bar Refaeli, Rianne Ten Haken & Candice Swanepoel leading the latest campaigns, the rising brand makes evident the global impact they’ve accomplished in such a short time.

The undeniable appreciation towards brand identity & brand image reflects the exquisite team of collaborators behind their work, with strategic design in their visuals, amazing photography, innovative illustrations, and solid concepts assuring great eye-catching material.

Source: http://www.aguabendita.com.co/

While staying true to their roots, using it as a competitive advantage, and avoiding the usual clichés that tend to manipulate the national industry, Agua Bendita is a perfect example of having a robust business plan with a clear point of view; a defined brand strategy for the unique AB woman.

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MARIA ALEJANDRA FIGUEROA

Maria Alejandra is a rising star in the blog world of Fashion. She left Los Andes University as an Industrial Engineer, and will soon journey into the strategic marketing specialization program at CESA. Maria has earned a voice within the independent fashion scene in Colombia, and as the creator and editor of Speaking In Style, it is clear where her fashion ideals lie: Individuality wins over trends. Read More...

In her desire to break through the Colombian fashion status quo, she has established herself with several independent brands and boutiques like Mercedes Salazar and Kiehl’s, as well as with independent stores such as such as The Vintage Lab and publications like Revista Neon, and Slang Magazine.

Her wide and diverse professional background, an endless love for Rock N’ Roll, and an unyielding passion for fashion has been a breath of fresh air for the industry. Upon receiving her first review on the May issue of Shock Magazine, a mere eight months after her first post, Maria Alejandra is proving to be an innovator. A fashion engineer. A driving force to be reckoned with.

SITE: SPEAKING IN STYLE