ABOUT US

Our story is simple. We want to show the world the amazing things Latin America can do.

We're sure you're already aware of Latin America's famous brands and celebrities–the household names such as Oscar de La Renta, Carolina Herrera, Shakira, and Ricky Martin. You may have already visited some of the amazing vacation destinations such as Rio de Janeiro, Machu Pichu and Cancun. You've also probably marveled at either the soccer skills of Maradona and Ronaldo or the beauty of Sofia Vergara and Jessica Alba. When it's time to party, what better way to liven things up than with a round of mojitos or margaritas? When it comes to controversy, Latin America also delivers with notorious outlaws such as Pablo Escobar and high profile leaders like Hugo Chavez. These are the pieces of Latin America you already know.

At Flechada, we focus on the Latin American talent you may not have discovered, along with the tidbits of culture that make the region so diverse and exciting. For example:

• Looking for a piece with a tribal design? We'd suggest earrings made from bird feathers collected in the Amazon or a handwoven purse from the Mixteco tribe in Mexico.
• Have you heard that Argentinian leather is considered the best in the world? That's what Italians keep telling everyone.
• Need a little extra warmth on a cold night? Try a shawl woven from natural alpaca fleece.
• Did you know that Uma Thurman is a third generation Latina?
• Do you value one-of-a-kind items made using sustainable, eco-friendly techniques? We suggest you try on some jewelry from Zoken Joyeros. 
• Did you know that the word Flechada in Spanish refers to Cupid's arrow?

We love Latin America and want to share our passion with you.

About Our Site

Flechada is the first and only destination on the web focused solely on unique merchandise made by Latin American designers and artisans. From major labels to up-and-coming new voices in fashion, Flechada offers a hand-picked inventory of products, each with a distinctive Latin flair. Our products range from apparel, jewelry, shoes and handbags, to swimwear and accessories. We categorize our goods based on their specific attributes whether they be handmade, eco-friendly, tribal, exotic, one-of-a-kind or vintage-inspired.  We're passionate about our designers, and showcase the hottest looks of the season as well as classic pieces that stand the test of time. At Flechada, fashion is just our first foray into bringing Latin American style to the rest of the world–we will continue to expand into the categories of home, beauty, kids, food and travel with not only amazing products and customer service, but also engaging and 100% real stories.

About Sharon and James

Flechada is the creation of married couple Sharon Singer and James Stephenson. The duo combined their entrepreneurial sprit, professional talents and love of Latin America to start the company. The passion to start Flechada was driven by three goals:

• Sharing the amazing culture, talents and products of Latinos with the world
• Bringing pieces of home to Hispanics living in the US
• Giving back to entrepreneurs in Latin America by providing a platform through which they can reach markets across the globe

Sharon was born and raised in Cali, Colombia. With an undergraduate degree in Economics, a Masters in Nonprofit Management from NYU, years of experience running her own company, and a dash of Latina sazón, Sharon is Flechada's CEO. James, who grew up in less-exotic Columbia, Maryland, started down his own path towards discovering Latin America during a six month study abroad program in Seville, Spain. This life-altering event landed James in Miami where he met and married Sharon in 2004. With a Masters in Computer Science from Johns Hopkins University and a background in product management from Yahoo!, James manages all aspects of the Flechada site. The couple lives and works in Miami with their two small children and dog–they've been "flechados" since the day they met.